This is the first stand-alone store of LV. The LV architecture department hosted a quick competition to design the exterior facade of this store in 1998. Jun Aoki submitted the winning solution by considering the nature of boundaries between a structure inside and a messy business environment outside. The idea is to creat a "line between oil and water," and a boundary that is visible yet dematerialized.
Jun Aoki combined this concept with the moire effect created by overlapping patterns that often seen at cerry blossom time when Japanese women wear gossamer garments over pale pink kimonos.
The architect finally translated this into architecture by designing a double exterior wall, an outer wall of glass with a milky film of LV's signature damier or checkerboard pattern against an inner opaque structural wall of the same pattern in white and dark brown. By this solution, the entire facade appears to dematerialize into a moire mist with the store logo and display windows.
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